Trust: The Number One Competency To Develop For Network Marketing Leadership

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In today's challenging environment of constant change, pressure to produce, what’s in it for me type of culture there is one trait above all others that will do more to propel you to greater heights of success and personal satisfaction in your network marketing career. This one supreme trait is that of TRUST.

 In his book The Speed of Trust Stephen MR Covey writes that Trust is the number one competency for leadership because of four main factors. Let’s take a look at these factors and relate them to our particular business model of network marketing:

A. The nature of today’s world due to technological advances is that of a flat world:

There has never been a time in history when someone could obtain so much information within such a short time period.  What this means to us as network marketing professionals is that no longer are we confined to the old ways of building out our teams based on largely geographic regions but in fact the world is now our playground and intercontinental businesses are becoming the norm rather than the exception.

Because of this unprecedented access the ability to stand out from a crowd has become more difficult. There are quite literally thousands of leaders out in the marketplace right now building their empires so you have to pose this question to yourself “What is it about me that will attract or repel someone to my opportunity?”

A distinguishing factor may be that through all of your marketing you have kept and developed such a high level of trust that your potential business partners know without a shadow of a doubt that your interests do not lie in just adding another body to the organization rather they are in helping that person develop into the leader they want to become.

This particular area of trust is such a powerful one that I want to reemphasize it: When your potential business partner knows with no uncertainty that the advice, counsel, and leadership that you provide to them is based out of your desire to see them succeed then there can be no more powerful base to build your relationship on.

B. There is so much noise & clutter in the marketplace:

How many times have you been hit with the latest greatest super-juice can’t miss opportunity of a lifetime within the past four weeks?  Or maybe it’s the you-can’t-miss-this next telecom super deal. If you have been in the network marketing arena for any length of time I would guess a minimum of at least twice or if you’re like me with more experience within the field then you have received several well meaning offers of business partnerships more than that.

Understanding this is the key to success in network marketing on a long term basis. There will always be the next super opportunity around the corner since this is the nature of our business and if you haven’t developed a strong enough bond with your team they are going to be persuaded to chase after the next opportunity.

The way you overcome this and cancel out any attrition is by developing the trust factor to such a degree that your business partners know that they will receive the best mentorship and marketing training by staying aligned with you as their leader.

We now know that the number one competency of a leader is trust. But how is it that we are able to cultivate it? This can only be created by undertaking the necessary steps to develop your skill set within the network marketing  arena. You take the time to learn how to build out proper direct marketing campaigns, learn effective Article Marketing strategies, PPC Advertising, or Social Media Strategies so that you can become an asset to those you serve.

This is the key to creating value and developing yourself into a leader.

C. Trust is the one thing that changes everything:

Trust is the only thing that will keep your team together when things don’t work out with your company. This is a very important component to have due to the likelihood that you will not spend your entire network marketing career with the same company but do have a very strong opportunity to spend it with the same core group of leaders you have established.

I know many groups of leaders who have built with each other over the decades that even though there are less than 7 core leaders collectively they can marshal 10,000 person groups within a month because of their relationships which are based on trust.

D. We’re operating in an increasingly low trust world:

These are the facts.  Day by day trust levels in our societies are decreasing. This extends across the board from trust in our government to do right by us and even to trust in our clergy.

Folks have grown to be very distrustful of “opportunities & slick salesman”. They have had good reason to become so wary since there are many people out there trying to take advantage of them. This is the key to your success and differentiation within the networking marketing industry.

Strive to be someone of integrity, trust, honor, and compassion. Make sure that no matter what the outside world is doing or how others in your company are behaving that YOU on a personal basis are above reproach, that in all things you involve yourself in your primary focus is in on helping others succeed.